Do you have a book that needs exposure? The pressure of writing and creating a masterpiece requires regular breaks and ways to destress; playing Coinmaster spins is one of them. But even after publishing, the work doesn’t stop there. You need to employ marketing tactics to amplify your book’s exposure and reach more readers — that’s where social media marketing comes in. In this article, we will help you discover seven ways to promote your book online. Let’s begin.
1. Create an Author Website for Your Book to Connect With Your Readers
The internet has redefined how readers find books. Today, people search for them online; thus, building a website should be one of your primary marketing strategies. A site is like a home to your book — an essential marketing tool you can use to post engaging blog content consistently. This will help bring more people and engage with your audience. Additionally, you can provide more information about you as the author, upcoming events, as well as new developments regarding your book and forthcoming books on the website.
2. Involve Bloggers and Influencers in Your Book Promotion
Bloggers are essential in marketing. You can reach out to them to post feedback on your published book. Also, you can use influencers to help you cover a broader audience within a short period. Maximizing on influencers and bloggers contributes to the increase of ROI from social media marketing as you reach millions of people within a short time. Remember to provide bloggers and influencers with fresh content regularly to engage their followers and subscribers.
3. Understand Your Audience and Select at Least Two Social Media Platforms for Social Media Marketing
A good social media plan enhances visibility and gives room for reviews from various readers and audiences. Therefore, it is vital to know the multiple sites your following visits frequently. A clear insight into your target audience provides you with the chance to determine the platform to use for marketing and advertisements. Marketing tips vary from one forum to another.
It is important to have a strategized focus on social media. Social media marketing is more effective when you are not on all sites at once. When you cannot focus on your target audience, you will likely fail. As such, identify platforms that give you the chance to maximize your marketing efforts.
4. Create an Active Facebook Group With a Theme Around Your Book
Different people from all over the world are registered on Facebook. Some of them have a reading culture and are interested in being part of a reading community. You should take advantage of Facebook and create an active group centered around the theme of your writing. You can also use the group to post interesting quotes and snippets from your book, giving the members the urge to read and even share it with others. Further, it is crucial to keep the community active and engaged. For instance, you can initiate conversations around your book’s theme and ask for opinions from others.
5. Use BookBub and Maximize on Offers Available on Amazon
If Amazon is your option to sell, make sure you optimize phrases and keywords when giving a description. Encourage your readers and new customers to provide genuine reviews. That way, you’ll be more credible, and Amazon will recommend you. When readers love your book, they will be glad to give you feedback. So, do not hesitate to ask their opinions.
Additionally, BookBub is a great option too. It provides authors with the chance to offer their books for promotion for free or at 99 cents as soon as it publishes. The advantage of BookBub is that it has a huge following, and that helps your book get out there. While the cost of marketing on the platform isn’t cheap, it will definitely be worth it.
6. Build an Email List for Promotion
Your first customers are the people close to you. In your emails, you are responsible for what to say and how to say it. Building a list can take a while, but it is among the most effective marketing methods — among the easiest ones, by the way.
You can also collaborate with book promotion sites to send emails to their list of subscribers. Another method is to take advantage of Ama and Google ads. However, this requires professional help if you are not familiar with the platforms to avoid making costly mistakes.
7. Podcasts and Interviews
It’s crucial to exploit all social media marketing means to really advertise your book. Your marketing department can organize podcast interviews on local radio stations. That way, new readers will get to know you. A podcast is one of the marketing strategies that can help you reach a wider audience. During your interview, present an amazing story about your book that will intrigue the listeners and make them eager to read it.
If you’ve published a book and want to be noticed by as many people as possible, it’s essential to market it. But this will require early planning as well as effort. Marketing for authors essentially entails attracting and engaging your target audience. Using our proven social media marketing tactics will set the ball rolling and get your book the traction it needs. Please let us know which of the tips has helped increase the visibility of your brainchild and enabled you to sell more books.
Thomas Glare runs a marketing firm and believes in the power of advertising through social media platforms. He recognizes it as a vital tool in promotional mediums and uses it on a regular basis for his clients to promote his own business interests.