Attract Customers And Investors Like A Magnet is a book about beginning a startup. As the author, Dr. Ebinabo Ofrey, says, “You will notice I did not say ‘attract investors and customers’ because you have to first attract customers before you begin to attract investors.” But the name is not the only clearly defined part of this book because as you read Attract Customers and Investors Like a Magnet, the goal for which it was written is clear—to show the integral elements of beginning and running a successful startup. Written as though readers are participants at a seminar, every chapter shows the basics, from understanding the laws of demand and supply to understanding how to offer value and gain traction and more. But, there are so many other similar books out there, why did I then choose to read this one? Why did I decide to read it from start to finish? What was it about this one? The answers are simple. First, I could relate to the author. And second, there were personal examples of business success.
Let’s start with relating with the author. Have you ever read a book, and at the end, you still do not have a clear picture of who the author is and what the author really does? That has been me many times. But not with this book. Even the author makes this super easy by offering an introduction. “Before we proceed, I think it is important I tell you a little bit about myself,” Dr. Ebinabo Ofrey wrote, and this was important to me as a reader. When I read this segment and did a little Google search myself, I felt comfortable with reading this. I believe the author won my trust. So, what about the author was relatable? First, Dr. Ofrey and I share similar nationality—Nigeria. Second, we both have a background in healthcare. These two things made for a better understanding of the examples and events mentioned in the book. It made looking up to the author as easy as asking a trusted friend/mentor for advice.
Then, let’s talk about the examples in this book. First, they are not of what the author read or heard about someone else. They are the author’s. From the author’s experience with life, starting multiple businesses, lessons from past failed business attempts, and success in the startup GeroCare. If you’ve ever sat in an Economics (or related) class and were made to understand all the laws of demand and supply and market factors, this book will give you a clearer picture with real-life examples.
Of course, I haven’t begun a startup to test if this book does work—that is, if it helps me attract customers and then investors. But I know that it seems like a great place to start. Also, this is not the book you read once and never read again. It is the book you read over and over again, for inspiration, for advice, for guidance.
So, what am I saying? Is Attract Customers And Investors Like A Magnet a good book to read? Yes. Is this the only book you would have to read to begin a startup? Probably not. One book cannot have it all. This is a light read, and you can read this in one weekend (or at the pace you wish). Would I recommend it? Yes. I specifically recommend it to persons looking to begin a startup and to understand the integral elements of running a successful one.
Review by Kelia Olughu