Do you want to try yourself in journalism or copywriting? Or maybe you plan to start a blog to share your thoughts with other people? Below, you will find selected helpful writing tips from top textbooks on how to lead a more successful content campaign. Learn, apply, and delight your readers with interesting articles.
- Define your audience.
Before you start writing, you must decide for which audience you are preparing your content. This is one of the most critical factors because the level of preparedness of the audience affects the topic of your notes, examples, number of publications, and their format.
How old is your reader? The common “25–35” template is no good. Ten years is a considerable gap. Decide: is he 27 or 32? Now you have something to start from.
If you plan to write on a third-party site, then, in this case, try to diversify your content. The fact is that often, you will not be able to predict who will read your text – a specialist or a beginner in your topic. Therefore, you need to do so to bring new things to the course, but also not to disappoint experienced ones.
- Make it simple
Your language should be understandable and straightforward. There is such a professional joke about the difference. A newcomer to the factory reads the inscription: “Opening the valve can lead to a sharp decrease in pressure in the outlet system and can be life-threatening. It is forbidden to turn off the valve while the installation is running. ”
The master approaches and explains, swearing:
“if you open it, it will tear your hands off!”
Guess which works best?
Simple language is much more difficult to speak than bureaucratic. We have to delve deeply into the meaning and not describe the circles. Put information right into your head. And for this, you need to strain the brain.
Remember, the text should be useful to people. You should save time. Help them make the right choice. Warn them about changes. And do not be afraid to give valuable information for free. If you give a person something that helps him, it will always come back doubly, including in the form of a fee.
- Choose the correct format
People are used to online content and now read selectively: they “scan” a page for five to six seconds in search of interesting information. Your task is to remove maximum water from the text, make it easy to read, and grab attention.
Look at the reader’s logic: he looks at the page title, quickly flips it a few screens down, and draws attention to the subheadings, image captions, and the original words of bulleted lists. If he likes, he stays and reads. No, he moves on. The bottom line is you need text that is easy to read on any route, so do the following:
– Break the description into paragraphs of three to seven sentences and devote each section to one aspect. It would be nice to give them clear headings in which the essence of what is written is revealed.
– Accompany the illustrations to make an almost comic book.
– If there are enumerations in the text, break them into lists. They are perceived as more natural.
– Long sentences mercilessly split into two or remove.
With this design, your text will become more readable.
- Check the facts
People love facts. Therefore, please the reader. Present “interesting things” and essential points at the beginning of the article. But do not forget that every figure and every statement must be verified.
If you have ten verified facts and one doubtful, then you will explain for a very long time that only one is questionable. Because they stick into it, but everything will be called into question at once. At the same time, you will receive the glory of a person who is not responsible for his words. And you certainly do not need this!
- Do not make conclusions for the audience
The best way to create a strong belief is to make the person himself reach it. Therefore, try not to make decisions for the audience, do not hang labels like “best in the category.”
Just show all the fundamental facts and say, judge for yourself.
And remember, creating content is not enough. It is necessary to make it useful and exciting and to invest in its promotion itself. You already know that. But how exactly to promote and how to measure success? User engagement is the answer. How deeply they are immersed in your texts, how long they hang on the page, whether articles are scrubbed and commented, whether publications are discussed, and, in the end, whether they will later become customers of a paid product.
About the author
Melisa Marzett is the author of articles at assignment writings. She has always wanted to write, and now she is happy that she made it to where her dream came true. Let alone she is happy with the opportunity to work and travel because of being a freelancer, and she has a chance to make her other dream come true, which is traveling around the globe. Apart from writing and traveling, she enjoys cooking and handmade, especially knitting.